The BEU Design

{the butterfly}

The butterfly has to fight so hard, not to get out of the cocoon, but because the fight builds her wings so that when she transforms, she can fly. If someone sees the struggle and fixes it for her by opening the cocoon, her wings won’t be strong enough and she’ll die. So, she finds a safe environment in which to build her cocoon, and begins her battle. Butterflies can’t see their own wings. She doesn’t know how beautiful she is. And on the first flight, and every flight after, she trusts her wings are there and will carry her. Butterflies fly hundreds of miles in migration, so though they appear fragile and delicate, they are actually quite strong. These things are true of us too. BEU is designed to provide the environment you need to fight within your cocoon (your mind, body, spirit), so you can transform into a more beautiful version of self, trusting in your own wings to bring you to the places you want to go. We can’t do this for you, because you need to build your wings strong. But, we’ll be cheering you on as you fight, knowing how great your wings will be. You are worthy, and you are beautiful, even when you can’t see it.

{the woman inside the butterfly}

Imagine for a moment -what does the body language look like of someone who is depressed, withdrawn, worn down, sad, exhausted? Now imagine again the opposite. What does the body language look like of someone who is celebratory, thriving, victorious, engaged, excited, happy? What happened to her posture, her arms? The body of the butterfly is you. Those are your wings. And inside your wings, you stand tall, arms raised in a V for victory. Celebrating your transformation. Your breakthrough. You being fully free to be who you are. To be youier. Go ahead. Try it right now, it’s vulnerable and scary, we know, but you’re so brave, go on… raise your arms outstretched tall above your head in a V, breathe deeply. And know you were made for great things. You have purpose, and there is a passion within you that blazes so brightly you can’t help but shine.

{the colors}

The primary colors associated with BEU are a vibrant green and white. Green is the color of life, nature, renewal, vibrancy. White is the color of light, healing, peace. The concept of yin and yang is a focus of BEU and is represented in the colors – the balance of vibrant renewing energy and calming restorative peace. We are confident you’ll find both in the BEU programs.

Live your Best Life

We live in a very Yang society – one that drives and pushes so hard that exhaustion is rewarded and busy-ness is worshiped. We have become more and more busy but less and less effective. Creativity and innovation have stagnated as we are expected to perform to perfection which means failure is unacceptable. Like ants running from a hill that got stepped on, moving with unclear direction in the fastest way possible. At the expense of our health, our relationships, and our purpose. Somewhere along the way, we have accepted this chaos as normal. Most people when asked what they would do if they didn’t have to do all that they think they have to do reply with “I don’t know”. And even if we do know what we want to do, the next reply is “I can’t because…” or “I will do it when XYZ thing is done”.

So now we have a society full of people who are

  • too busy to even think about purpose,
  • too tired for the fire of passion to drive them to it,
  • full of fear and circumstances holding them back from doing anything about it anyway.

This leads to people

  • surviving rather than thriving,
  • living for the weekend which is filled with chores and little rest,
  • dead inside seeking out thrills in addictions like shopping, eating, alcohol, drugs,
  • suffering from broken relationships with self and others, and
  • numbing ourselves as we wait for retirement or some later point in life where we think we will finally get to live.

In this state, we are diminished, exhausted, stressed, no longer able to keep up at work, at home, giving our leftovers to family at the end of the day, and feeling guilty for any time to ourselves. But it doesn’t have to be this way. We were made for so much more! We all have the same purpose – to love and be loved, but the execution of that purpose is unique to each individual, driven by passions. Let us bring you in to a restful place, help guide you to find your yin, your joy, your passion, and celebrate with you as you breakthrough. Have fun, and leave empowered, with a strong tribe of women who have your back as you go on to live your best life. Learn more about BEU here.